Calling All (Print) Media!
The smart folks at IDEO—in this case, the New York branch—threw their pointy hats into the digital media ring today, with the introduction of Nelson, Coupland, and Alice. We might call these “concept apps”—for lack of a better term—since they’re at this point ideas awaiting further development (and, presumably, sponsors). Nelson is the proposed news aggregator; Coupland, a book sharing platform; and Alice, a sort of alternative narrative app for fiction. This clever and succinct video should further whet your appetite.