Design Entrepreneurs: How Design Strives, Thrives, and Revives

Monday, May 22, 2006
10:00 a.m. – 5:00 p.m.

@ the International Contemporary Furniture Fair • 0.6 CEU Credits*

The annual Metropolis Conference at the ICFF continues with its mission to discover what it takes to be an entrepreneurial designer.

•Learn how to succeed in design’s global marketplace.

•Panelists introduce new design talent from the international market, reflect on design of the last three decades, and speculate on where the industry is headed.

•Learn about break-through movements; what lessons can be learned from them; and why a design movement survives to create a new market of antiques.

To register for the conference, please send your name, address, and number of guests to


•10:00 a.m. – 10:15 a.m.•
Welcome and introduction
by Susan S. Szenasy, Editor in Chief, Metropolis

•10:15 a.m. – 11:15 a.m.•
Design Destiny: The Never-ending Search for the New
Two influential global design scouts—Paul Makovsky, editorial director at Metropolis and Bonnie Mackay, creative and marketing director, MoMA Retail—reveal recent finds from their travels and tell us what they look for in an unknown designer.

•11:15 a.m. – 12:15 p.m.•
Design in the 1980s: Down, But Not Out
Breaking the rules was all the rage in the ’80s, but the furnishings that resulted look awfully strange now. Lorry Dudley, currently at Alessi, and a major figure in marketing Memphis Milano in the U.S. during the ’80s, will tell us what it was like to be on the edge. James Zemaitis, of Sotheby’s, will reveal how these pieces are doing at auction. Hugues and April Magen of the Magen Gallery explain their renewed interest in the Art & Industry gallery. And contemporary collector Marc Benda of Barry Friedman Gallery divulges what they look for in a new piece.

•12:30 p.m. – 1:00 p.m.•
The morning’s panelists reflect on design of the last three decades and speculate on where the industry is headed.

•1:00 p.m. – 2:00 p.m.•
Lunch break

•2:00 p.m.–2:30 p.m.•
The 1950s: Design’s Eternal Love
Charles and Ray Eames’s lounge chair gave shape to the American slouch for decades. In honor of the chair’s 50th anniversary, Herman Miller is releasing a limited edition version made with sustainable rosewood. Celebrated author, and Eames confidante, John Berry will engage Rob Forbes of DWR and Eames Demetrios on the chair’s history.

•2:30 p.m. – 3:15 p.m.•
Erwin Hauer: A 1950s Sculptor Goes Digital
Princeton Architectural Press published Erwin Hauer: Continua, a book of the Austrian sculptor’s architectural walls—including a now digitally remastered screen to appear for first time in the US for the Knoll showroom at NeoCon Worldfair this year—in 2004. Erwin Hauer will be joined by Rick Rosado, a partner in Erwin Hauer Studios, who will explain his digital process for reissuing Hauer’s designs.

•3:15 p.m. – 3:30p.m.•
The 1990s: Innovation in Retrospect
We present an excerpt of Constructive Madness, a film by Jeffrey Kipnis, Thomas Ball, and Brian Neff that documents Frank Gehry’s digital revolution of the 1990s.

•3:30 p.m. – 4:00 p.m.•
The 2000s: Prototypes, a Changing Process
The head of product design at California College of the Arts, Yves Béhar presents the three-year process behind the new lamp for Herman Miller. Stephanie Odegard, of Odegard Inc., talks about how she is preserving the centuries-old craft of rug weaving by inventing new markets.

•4:00 p.m. –5:00 p.m.•
New and Notable Designs at This Year’s Fair
Young promising designers including six exhibitors from ICFF Studio give short presentations of the process behind their products as Marg Mojzak, Yves Béhar, Stephanie Odegard, and Susan Szenasy offer advice on how to succeed in design’s global marketplace.

Special thanks to Paul Makovsky and Laurie Manfra for conceiving this year’s Metropolis conference.

*To receive CEU credits for this seminar you must sign both In and Out on the CEU attendance sheet, in addition to completing NCIDQ paperwork. The sign-in sheet and forms are located on the table outside the theatre.Detailed instructions are on the forms.

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