Growing a New Carpet Tile Collection
Last year, Interface sent out enough carpet samples to match the height of the Empire State Building six-and-a-half times, according to the company’s regional VP Joyce LaValle. Reflecting upon this, Interface is utilizing innovative—and more environmentally sensitive—methods to introduce its Apple Seed collection of modular carpet tiles, designed by David Oakey.
When customers order custom variations of the line’s subtle and distinctive patterns, the mock-ups will be produced on paper, using sophisticated visual simulations, rather than via the labor- and material-intensive sampling process; this change will significantly cut down on the skyscraper-sized piles of waste. Once approved, these customizations will then enter the collection as available options, thus cultivating the collection through the interaction between the initial designs and Interface’s customers.