‘Tis the season for new graphic identities, apparently. Already this month, three institutions–the Art Directors Club, Chrysler, and the New York Public Library— have unveiled updated logos. Here’s a quick look at the changes.


Art Directors Club
Trollbäck + Company‘s new design spells out the 89-year-old organization’s name inside a bold pink rectangle–a  major departure from Paula Scher’s original logo, which, according to the folks at Unbeige,was based on Albrecht Dürer’s monogram.





For its new corporate identity, the beleaguered car company dropped the Pentastar in favor of  a winged logo similar to the one it used in the 1990s. (For a comprehensive look at Chrysler’s evolving logo, check out this recent Jalopnik post.)

nypl_before→ nypl_after

The New York Public Library
Lastly, the NYPL has dramatically simplified its lion logo in an effort to make it more legible in a digital format. (Get a peek at the process in this YouTube video.) The sans-serif typeface is called Kievet.

Have an opinion on the new logos? Leave your thoughts in the comments form below.

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