Taking Textiles to the Streets

Carnegie continues on a path of targeted marketing with its Street & Sport textiles. Their imagery is meant to evoke a mix of extreme sports [Grip is inspired by the standard grip applied to skateboard decks], graffiti [Havoc features splattered and peeling paint] and various expressions of youthful rebellion. While this type of textile might seem improbable for many contract installations, it’s aimed at the Gen-Y staffers who are the ones that specify contract textiles for many of those jobs. According to Mary Holt, VP Design, Carnegie is trying to provide an edgier alternative to what’s generally available with an appropriate double-rub count. She says the Tag pattern expresses a unique understanding of a cultural evolution—how graffiti artists have refined their craft: “They’ve started to develop individual iconic graphic styles and then reduce them to their own language.”

Categories: Textiles, Uncategorized